A repeatable workflow beats a lucky prompt
Treat each generation as one production decision. Save the brief, change one variable, compare the result and keep only the version that solves the original communication task.
Brief the outcome
Define the destination, audience and one action the viewer should understand. This keeps model settings connected to a real use case.
Prepare reference frames
Use the image tool to establish composition, identity or product shape. A clean reference reduces ambiguity before motion begins.
Compare one variable
Change the model, camera move or style independently. Controlled iterations reveal why one version works instead of producing unrelated variations.